January 26, 2016
big box store,
central valley business times,
Chico Enterprise Record,
consumer laggards,
diffusion curve,
diy,
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eric miller freelance writer,
etcguy eric miller,
etcguy facebook,
etcguy twitter,
flat screen TV,
marketing,
norcal blogs
(Central Valley Business Times, December 2015) Laggards, in marketing lingo, are consumers that ride the tail end of the Diffusion Curve. Whether it’s computers, TV sets or toasters, I am not an early adopter. I lag. Every Christmas season (which starts after Halloween), I wrestle with more consumer purchase decision making than the rest of […]