Archive for: January 2016

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Post-Christmas Do-It-Yourself Project Stymies Consumer Laggard
January 26, 2016
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(Central Valley Business Times, December 2015) Laggards, in marketing lingo, are consumers that ride the tail end of the Diffusion Curve.  Whether it’s computers, TV sets or toasters, I am not an early adopter.  I lag.  Every Christmas season (which starts after Halloween), I wrestle with more consumer purchase decision making than the rest of […]