“So God has a lava lamp. I’m cool with that.” Tom Bodett, pitchman for Motel 6
He made a career pitching hotel rooms.
In the mid 1980’s Tom Bodett lived in Homer, Alaska, the southernmost town in the state’s highway system. An outpost 200 miles south of Anchorage at the end of the road, Bodett was a writer, building contractor, and commentator on local National Public Radio (NPR). Bodett was discovered by a Dallas based advertising agency promoting a hotel chain in the midst of rebranding, Motel 6. Agency representatives heard one of Bodett’s stories and hired him to promote the chain, exclaiming “he sounded like the kind of person that stay’s there.” Bodett’s initial Motel 6 ads were test marketed in Texas and California. Needless to say, the Motel 6 brand was built around a guy who promised to “leave the light on for you.” (more…)