Posts Tagged: do it yourself

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Post-Christmas Do-It-Yourself Project Stymies Consumer Laggard
January 26, 2016
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(Central Valley Business Times, December 2015) Laggards, in marketing lingo, are consumers that ride the tail end of the Diffusion Curve.  Whether it’s computers, TV sets or toasters, I am not an early adopter.  I lag.  Every Christmas season (which starts after Halloween), I wrestle with more consumer purchase decision making than the rest of […]
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Family Hangs Out Hanging a TV
March 12, 2013
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The four of us stood in the aisle staring at the TV screens.  Customers muttered as they walked past.  The sales agent pitched.  The choices were Panasonic, Sony, or Samsung. “For sports you may like the Sony, but for movies I recommend the Panasonic.”  He switched channels so we could compare.  “With more pixels you […]